When you provide us with personally identifiable information (“Personal Information”) through this Website, we respect your privacy.

It is important for you to understand what Personal Information we collect about you during your visit to this Website and what we do with that information. Your visit to this Website and the sale of our goods to you via this Website are subject to this Privacy Policy and our Terms and Conditions.

1. Information collection and use

We do not collect Personal Information about you, except when you provide it to us. When you submit your Personal Information on this Website, you will be asked to consent to the processing and transfers of your Personal Information as set forth in this Privacy Policy. If you would prefer that we not collect any Personal Information from you, please do not provide us with any such information.

Except as otherwise disclosed in this Privacy Policy, we will use the Personal Information you provide us through this Website only for the purposes of processing your orders and responding to any comments or questions you have.

We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of this Website, such as information regarding which of our pages are most popular and general website administration.

We may share or transfer Personal Information and non-personally identifiable information with or to our affiliates, licensees and partners to:

(a) enhance this Website;
(b) assist in the development and design of similar sites run by our affiliates, licensees and partners; and
(c) enable them to undertake marketing activities on our behalf.

Such affiliates, licensees and partners may be located in countries both inside and outside the European Economic Area (“EEA”). Although countries outside the EEA may not require the same level of protection of Personal Information as countries within the EEA, we always demand that our affiliates, licensees and partners adhere to the same procedures that we follow ourselves with respect to your Personal Information, including this Privacy Policy. We will not sell or rent your Personal Information to third parties without your consent, except as disclosed in this Privacy Policy.

We may also use your information to tell you about our products, promotions and special offers that may be of interest to you, by email, mail or by telephone. All customers are given the opportunity to opt-out of receiving such further information at the time that they give us their Personal Information. However, this decision may be reversed at any time by contacting us on the following number  +44 (0)20 8673 8210 or email info@rkridings.co.uk.

We may disclose any information, including Personal Information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request.

Sensitive information is not sought through this Website. Sensitive information includes data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; physical or mental health. If you do provide sensitive information, by providing that information you explicitly consent to us using it for the purposes for which it has been provided.

2. Accuracy

We will take reasonable steps to create an accurate record of any Personal Information you have submitted through the Website. However, we do not assume responsibility for confirming the ongoing accuracy of your Personal Information. If you advise us that your Personal Information is no longer accurate, we will, so far as practicable, make corrections. You can also request that your Personal Information is deleted from our systems at any time by emailing info@rkridings.co.uk.

3. Access to your personal information

If you wish to access your Personal Information that you have submitted via the Website please contact R K Ridings on the following number +44 (0)20 7499 1100 or email info@rkridings.co.uk  however we reserve the right to charge you a small fee for this service.

4. Cookies

We may use cookies to administer our Website. We will not use cookies in combination with your Personal Information without your prior consent. Cookies cannot harm your computer and do not contain any personal or private information such as your name, address or payment information.

5. Third Parties

We may retain other companies and individuals to perform functions on our behalf in relation to the purposes set forth in this Privacy Policy. Examples include credit/debit card validation and authorisation agencies, data analysis firms, customer support specialists, web hosting companies, and fulfillment companies (e.g., companies that coordinate mailings). Such third parties may be provided with access to your Personal Information if needed to perform their functions, but may not use such information for any other purpose. Such third parties may be located in countries both inside and outside the European Economic Area (“EEA”). Although countries outside the EEA may not require the same level of protection of Personal Information as countries within the EEA, we always demand that third parties adhere to the same procedures that we follow ourselves with respect to your Personal Information, including this Privacy Policy.

6. Links

This Website may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on this Website. We encourage you to read the privacy policies of other websites you link to from our Website or otherwise visit. All payments on our website are processed by the third party, Paypal.

7. Security

The Website has numerous security measures in place to prevent the loss, misuse and alteration of information under our control such as password and firewalls. We cannot, however, guarantee that these measures are, or will remain, adequate. We do, however, take data security very seriously and will use all reasonable endeavours to protect the integrity of the information you provide.

All payments on this website are processed using Paypal and we would encourage all customers to revise Paypals privacy policy regarding personal information collected by them.

??????????To help ensure that your shopping experience is safe, simple and secure, R K Ridings uses Secure Socket Layer (SSL) Technology. This encrypts and protects the data you send us over the Internet. If SSL is enabled then you will see a padlock at the bottom of your browser and you can click on this to find out more information about the SSL digital certificate registration.
This system ensures that all sensitive information is stored on a heavily encrypted database and protected by multiple firewalls. ??????

We will take all reasonable care to keep your order secure, but in the absence of our sole negligence we cannot be held liable for any loss you may suffer if a third party obtains unauthorised access to any of your data, including credit card details that you have provided.
We comply fully with The Distance Selling Regulations 2000; Electronic Commerce Regulations (EC Directive) 2000; and The Privacy and Electronic Communications Regulations (EC Directive) 2003. More information can be found at www.dti.gov.uk

8. Business transfers

As we continue to develop our business, we might sell certain of our assets or be sold. In such transactions, user information, including Personal Information, generally is one of the transferred business assets, and by submitting your Personal Information on the Website you agree that your Personal Information may be transferred to such parties in these circumstances.

9. Notification of changes

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your Personal Information will be based on the privacy policy in effect at the time the information is used. If the preceding sentence is deemed to violate applicable law, the privacy policy in effect at the time your Personal Information was collected will apply.

We reserve the right to alter, suspend or discontinue any aspect of our website or the content or services available through it, including your access to it. Unless stated otherwise, any new features including new content, and/or the sale of new Products shall be subject to these Terms and Conditions.

10. Jurisdiction

This Privacy Policy shall be construed in accordance with the laws of England and Wales.

11. Comments

We have taken great measures to ensure that your visit to our Website is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about our privacy practices, please email us at info@rkridings.co.uk